There is no doubt that international ecommerce – selling to customers outside your own country – is one of the most complex and challenging aspects of selling online. I can’t make it less complex for you than it really is (although I would love to do that if I could!) but I can highlight some of the areas that, in my experience, many sellers misunderstand. So here are my top ten myths about international ecommerce, covering strategy, translation, returns, taxes and duties, passive versus active selling, selling to Europe, shipping and more. I hope you find it useful, and would be happy to answer any questions you have in the comments below